Max&Bella - Petfood Packaging

Max & Bella is a pet food packaging project developed for a U.S.-based brand focused on high-quality, natural nutrition for pets. The main goal of the project was to create a clear, honest, and functional packaging system that communicates each product’s core ingredient at a glance, while maintaining a cohesive and premium visual identity across the full range. The design is built around transparent single-serve pouches, allowing the real product to remain visible and reinforcing a sense of trust and natural quality. A structured color-coding system helps differentiate flavors, while straightforward typography and a clean hierarchy ensure high legibility and everyday usability. The result is a modular, recognizable, and scalable packaging system, designed to work effectively in both e-commerce and retail environments, and aligned with the brand’s values of quality, simplicity, and animal wellbeing.