Case Study
Overview
Max & Bella is a Miami-based pet food brand created to bring a more expressive and contemporary approach to the category. The project focused on developing a packaging system that feels distinctive on shelf while remaining clear, functional, and easy to expand across multiple products.
The goal was to move away from generic pet food aesthetics and build a brand that connects emotionally with pet owners through color, typography, and a more playful visual language.
Design Approach
The design system was built around a combination of bold color, structured layouts, and expressive label compositions. Each product is clearly differentiated while maintaining a cohesive identity across the range.
Typography plays a central role in the system, helping to balance playfulness with clarity. The labels were designed to be visually engaging from a distance while remaining easy to read and navigate at a closer level.
The result is a packaging system that feels both dynamic and organized, allowing the brand to grow without losing consistency.